What Kry actually does
Kry is a video-consultation platform operated by Kry International AB, headquartered in Stockholm, Sweden, and founded in 2015. Rather than a wellness or symptom-checking app, it is a way to reach a licensed clinician for an actual consultation, and in several markets it is formally woven into the public healthcare system rather than sitting purely outside it.
The core product
Patients open the app, describe why they want to be seen, and are matched with a licensed doctor, nurse, psychologist, or physiotherapist for a video appointment, typically without a long wait. In Sweden, Kry operates as a registered digital vårdcentral (primary care provider): every clinician is described as licensed and registered with Sweden's national medical regulator, and a video visit is billed at the same regional patient fee a region sets for an ordinary in-person primärvård visit — 275 kr in the Stockholm region at the time of writing, though the exact figure is set region by region and can change. In France and the UK the service is branded Livi rather than Kry.
What's new or notable
In the UK, Livi is contracted into the NHS in several areas, so patients registered through a partner practice get a video GP appointment at no cost, while a private pay-as-you-go consultation outside that route runs at roughly £60. Kry's own materials describe access and identity verification as tightly tied to each local market — Swedish BankID for Swedish patients, and NHS registration or ID checks in the UK — so it is not a service a visiting non-resident can simply sign up for from anywhere. The company also maintains a dedicated page on data security and AI use, reflecting how much of the platform's matching and triage now runs through automated systems rather than manual routing alone.
Who should use Kry
Great fit if…
- You're registered in a market Kry or Livi actually serves — Swedish residents with BankID, or UK patients able to verify with an NHS partner practice, get the smoothest path to booking.
- You want a same-day appointment with a licensed clinician — the platform is built around fast video matching rather than long waitlists.
- You'd rather pay the standard public rate than a private premium — in Sweden, visits are billed at the same regional fee as an in-person GP visit and count toward the statutory high-cost protection cap.
Skip it if…
- You're not a resident or registered patient in a country Kry/Livi operates in — identity verification requirements mean it is not usable by visitors or people outside its served markets.
- You're facing an emergency — this is a scheduling and video-consultation platform for licensed clinicians, not a substitute for emergency services or a crisis line.
- You want price certainty before you look it up — there is no single number that applies everywhere; what you pay depends entirely on your country, region, and route into the service.
Pricing in detail
Kry's own pricing page confirms that patient fees are set by the region a patient is registered in for digital visits, or the region where care is sought for physical visits, and can vary by visit type — so the numbers below are examples, not a universal price list.
| Plan / route | Price | What's included |
|---|---|---|
| Sweden — video or in-person visit (Stockholm region example) | 275 kr per visit (varies by region) | Consultation with a licensed doctor, nurse, psychologist, or physiotherapist; counts toward the statutory annual high-cost protection cap |
| UK (Livi) — NHS partner practice route | Free | Video GP appointment, for patients registered through a participating NHS practice |
| UK (Livi) — private pay-as-you-go | Roughly £60 per consultation | Private video GP appointment, for patients outside the NHS partner-practice route |
Where it falls short
- No universal price or access rule — what you pay and whether you can even sign up depends entirely on which country and route you're in; there's no single figure that describes Kry/Livi everywhere.
- Local identity verification is mandatory — Swedish BankID or UK NHS registration and ID checks are required to use the service at all, ruling out non-residents.
- Not built for emergencies — it connects patients to licensed clinicians for consultations, prescriptions, and referrals, not for acute or crisis situations, which need direct contact with emergency services instead.
Privacy & data
Kry's Swedish privacy policy describes patient medical journal data being stored within the EU/EEA, staff bound by statutory confidentiality obligations (tystnadsplikt), audit logging that patients can access, and mandatory breach notification for significant incidents, consistent with Sweden's Patient Safety Act. On sharing, the policy describes data being passed to other healthcare providers when a patient is referred, to Sweden's national patient-record systems (NPÖ) and national medicines list (NLL) with consent, and to regions for billing and compliance; external vendors handling IT operations, marketing, or analytics act as data processors under contract rather than independent users of the data, and the policy states any targeted advertising on other websites happens only with explicit cookie consent. On retention, Kry's policy specifies medical journals are kept for a minimum of 10 years from last contact, payment records for 7 years, and usage analytics for 3 years — all figures set primarily by Swedish healthcare and accounting law rather than Kry's own choice. We could not verify equivalent specifics for the UK/Livi entity in this review; anyone in that market should check Livi's own privacy policy directly.
How we checked this
This review is based on Kry's own pricing and payment page (kry.se/priser-betalning) and privacy policy (kry.se/legal/integritetspolicy), both reviewed on 4 September 2026, plus the company's public statements about UK/Livi NHS partnerships and rebranding. We did not book or attend a consultation ourselves as part of this review; the description of how booking and matching work is drawn from Kry's own published materials, not first-hand use of the clinical service. Pricing, especially the regional Swedish patient fee and the UK private rate, should be confirmed directly in the app before booking, since both can change.
What you get, what you give up
What you get
- Clinicians registered with each country's own medical regulator, not an unregulated marketplace
- Formally contracted into public healthcare in several markets, not purely private
What you give up
- Pricing and access depend entirely on which country and route a patient uses: Swedish video visits carry the standard regional patientavgift (roughly 275 kr in Stockholm at the time of writing, varying by region), while UK Livi appointments are free through a partner NHS practice but cost around £60 pay-as-you-go outside that route — there is no single number that applies everywhere.
- Full access requires local identity verification (Swedish BankID, or UK NHS registration/ID checks), so it is not usable by someone without residency or registration in a market Kry/Livi actually operates in.
- It is a scheduling and video-consultation platform for licensed clinicians, not an emergency or crisis service — someone in acute distress needs to contact local emergency services directly rather than book an appointment.