What Voi actually does
Voi is a shared e-scooter and e-bike app: it locates nearby vehicles on a map, lets you scan a QR code to unlock one, and charges by the minute, ending the session once you park and lock it within a designated zone. It's a Stockholm-founded and headquartered operator, one of the larger micromobility networks in Europe.
The core product
Getting started takes minutes: download the app, verify your age/ID and payment details, and you can unlock a scooter shortly after.
Vehicles are parked around the city rather than tied to fixed docking stations in most markets, which gives more flexible pickup and drop-off than traditional bike-share systems — useful for occasional trips, last-mile connections, or visitors who don't want to buy or store a bike or scooter of their own.
Pricing is pay-per-use: typically a flat unlock fee, commonly around €1/£1, plus a per-minute charge that varies by city and time of day.
In several UK cities surveyed in recent pricing research, that worked out to roughly £1 to unlock plus up to 20p a minute in most locations, with a 15-minute ride coming to around £4 in some large city centres — among the pricier options compared to other operators in the same trial areas, though Voi has also run promotional rates as low as 14p a minute in cities like Bath and Bristol.
What's new or notable
Frequent riders can buy a Voi Pass, sold as a daily or monthly option, which discounts or removes the unlock fee up to a capped number of minutes or trips per day, after which standard per-minute rates apply.
Passes are only valid in the city where purchased and commonly cap individual ride length (often around 45 minutes per trip) as well as total daily minutes, so they help regular local riders more than occasional travelers moving between cities.
The company's largest and longest-standing investor is VNV Global, a Swedish listed investment company, alongside other backers including the US-based Raine Group; founder Fredrik Hjelm remains CEO, and the company reported its first profitable year in 2024/2025.
Who should use Voi
Great fit if…
- You need an occasional last-mile trip — no ownership, storage, or maintenance burden makes it useful for short, infrequent rides.
- You're visiting a city Voi operates in — vehicles parked around the city rather than at fixed stations give flexible pickup and drop-off without needing to buy anything.
- You ride the same city often — a daily or monthly Voi Pass can meaningfully cut the per-ride cost once you're past the unlock fee.
Skip it if…
- You want to know the price before opening the app — Voi doesn't publish a fixed rate card, and unlock fees plus per-minute charges are set per city.
- You ride longer distances regularly — per-minute pricing can add up to several euros for even a short ride, especially compared to owning a bike.
- You travel between multiple cities — a Voi Pass is only valid in the city where it was purchased, so it doesn't help riders who move around.
Pricing in detail
Voi is pay-per-use by default, with an optional pass for frequent riders in a single city; exact rates vary by city and time of day.
| Plan | Price | What's included |
|---|---|---|
| Pay-per-ride | ~€1/£1 unlock fee + per-minute rate (commonly up to 20p/minute in UK cities surveyed; varies by city and time of day) | Single scooter or e-bike ride, ending when parked in a designated zone |
| Voi Pass — daily | Flat daily price, varies by city | Reduced or waived unlock fee up to a capped number of minutes/trips that day, in the purchase city only |
| Voi Pass — monthly | Flat monthly price, varies by city | Reduced or waived unlock fee up to a capped daily allowance, in the purchase city only; per-trip length often capped around 45 minutes |
Where it falls short
- Opaque, city-specific pricing — the app doesn't publish a fixed rate card, and unlock fees plus per-minute charges can make even short rides cost several euros.
- Passes don't travel with you — pass options are only valid in the city where purchased and cap both ride length and total daily minutes, so they don't help occasional travelers moving between cities.
- Among the pricier operators in some markets — pricing research on UK cities found Voi's rates among the more expensive compared to other shared-scooter operators in the same trial areas.
Privacy & data
Voi needs your location to show nearby vehicles and to confirm a ride has ended within a permitted parking zone, which ties location access directly to active use of the app rather than continuous background tracking when you're not riding.
As a Swedish company operating across the EU and UK, Voi's European operations fall under GDPR, and cities that permit shared micromobility operators commonly require trip and vehicle data reporting for compliance purposes. We did not find a detailed public breakdown from Voi of exact data-retention periods or third-party sharing beyond that regulatory context, so we're not asserting specifics we couldn't verify.
How we checked this
This entry is based on independent pricing research published by Zag Daily comparing shared e-scooter pricing across UK cities (checked 2026-09-05), which documents Voi's unlock fee and per-minute rates in specific UK markets, together with public reporting on Voi's founding, investors, and financial results. We did not rent a Voi scooter ourselves as part of this check; pricing figures reflect the UK cities surveyed in that research rather than a claim about Voi's rates everywhere it operates.